Polish Start-up in China


Deal in the Bag Deal in the Bag

Betegy has signed a three-year contract with one of the largest Chinese lottery operators, SunLoto, owner of Wozhongla.com. The Polish start-up is the first company to manage to sign a long-term contract for delivering football data and forecasts to Chinese clients. “It is extremely difficult to break into the Chinese market, especially those sectors controlled by the state. International corporations like William Hill and BET365 have tried and failed many times,” says Alex Kornilov, Betegy director and co-founder. He adds, “The ability to reach a large number of Wozhongla.com clients is extremely important to us. The games and lottery market in China is one of the largest and fastest developing markets in the world. It was valued at an estimated at $22 billion at the end of 2013 and its annual growth was 20%.” On the other hand, Gao Lei, CEO of Wozhongla says…

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