Path’s New App Kong Is A Selfie GIF Creation Machine


Most people know Dave Morin’s Path for its eponymous social networking app, which sought to create a more intimate place for mobile users to share with their closest friends. But after four years spent focusing mostly on that app, the company now wants to be known for creating a whole bunch of different products.

That starts today with the launch of Kong, an app for iOS and Android that is a big departure from its previous offerings. The app, being launched today, is designed to create a new type of social interaction built around sharing short, looping GIFs of your face.

Embracing The Selfie

At its core, Kong gives users the ability to capture and share short, visual snippets of themselves with people they might know through the app and friends on other social networks. But it’s also a bit more than that. Kong is a group messaging platform…

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