IBM and Facebook are teaming up to offer marketers new integrations between the two platforms.
IBM said customers will now be able to buy Facebook ads with combined data from Facebook and IBM’s Marketing Cloud (the latter includes things like weather, location and previous purchase history). It also said those customers can take campaigns that work on Facebook and replicate them elsewhere.
[related_articles] There’s already a sizable ecosystem of companies tapping into Facebook’s ad capabilities. Asked how this partnership is different, Jay Henderson, director for IBM Commerce, pointed out that Facebook is the first company to join IBM’s THINKLab, where team members from IBM and Facebook can work with advertisers to create campaigns with a focus on personalized customer experiences: “No other company is doing this with Facebook today.”
Henderson also said:
What really sets this apart is our marketing cloud and customer analytics capabilities. Over the past few…
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