Shazam just rolled out this surprising new feature


Shazam, the app known for allowing users to press a button and have their phone detect a song that’s playing, is breaking into a new market. The company announced Thursday a new feature that identifies objects in the real world.

Along with the new update comes a bevy of fresh partnerships. Shazam is working with companies like Disney to offer users new interactive content around physical items. A user can open the Shazam app, click a new camera feature, scan a Shazam icon and open the sometimes-exclusive content related to the visual. There are partnerships with a range of other companies and products, including Target, The Wall Street Journal, Warner Bro., Evian, HarperCollins and Time Inc., parent company of Fortune.

Shazam CEO Rich Riley, a former longtime Yahoo exec, told Fortune the new feature lets users tap into a range of capabilities, including the ability “to share, to…

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